If You Want To Be Interesting, Be

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

Never Write More Than Two Pages On Any Subject.

I Never Tell One Client That I Cannot Attend His Sales Convention Because I Have A Previous Engagement With Another Client; Successful Polygamy Depends Upon Pretending To Each Spouse That She Is The Only Pebble On Your Beach.

The More Informative Your Advertising, The More Persuasive It Will Be.

It Follows That Unless Your Headline Sells Your Product, You Have Wasted 90 Percent Of Your Money.