Favorites Quote's
Author
Topic's
Blog
Login
Ads Place 1222
Never Write More Than Two Pages On Any Subject.
-David Ogilvy
Please Wait....
Translating....
Select Image
Download as Image
Japanese
Korean
Turkish
Indonesian
Arabic
English
Spanish
French
German
Hindi
Chinese
Never Write More Than Two Pages On
David Ogilvy
Never Write More Than Two Pages On Any Subject.
Views: 15
Topic
Writing
Two
Pages
More From David Ogilvy
Nowadays It Is The Fashion To Pretend That No Single Individual Is Ever Responsible For A Successful Advertising Campaign. This Emphasis On "teamwork" Is Bunkum - A Conspiracy Of The Mediocre Majority.
Teamwork
Fashion
Successful
Supposing You've Got An Acute Appendicitis. You've Got To Be Operated On Tonight. Would You Like To Have A Surgeon Who's Read Some Books Of Anatomy And Knows How To Do That Operation - Or Would You Prefer To Have A Surgeon Who Refused To Read All Books About Anatomy And Relied On His Own Instinct?
Book
Tonight
Instinct
The Business Community Wants Remarkable Advertising, But Turns A Cold Shoulder To The Kind Of People Who Can Produce It. That Is Why Most Advertisements Are So Infernally Dull.... Our Business Needs Massive Transfusions Of Talent. And Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.
Believe
People
Community
Most Readers Look At The Photograph First. If You Put It In The Middle Of The Page, The Reader Will Start By Looking In The Middle. Then Her Eye Must Go Up To Read The Headline; This Doesn't Work, Because People Have A Habit Of Scanning Downwards. However, Suppose A Few Readers Do Read The Headline After Seeing The Photograph Below It. After That, You Require Them To Jump Down Past The Photograph Which They Have Already Seen. Not Bloody Likely.
Eye
Past
People
When Someone Is Made The Head Of An Office In The Ogilvy & Mather Chain, I Send Him A Matrioshka Doll From Gorky. If He Has The Curiosity To Open It, And Keep Opening It Until He Comes To The Inside Of The Smallest Doll, He Finds This Message: If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.
Office
People
Curiosity
Ads Place 3
Ads Place 2
Trending Author
David Graeber
Luciano Pavarotti
Matthew Morrison
Ray Comfort
Elliott Smith
Wayne Gretzky
Category
Information
Ads Place 4
Ads Place 5