Favorites Quote's
Author
Topic's
Blog
Login
Ads Place 1222
Never Write More Than Two Pages On Any Subject.
-David Ogilvy
Please Wait....
Translating....
Select Image
Download as Image
Japanese
Korean
Turkish
Indonesian
Arabic
English
Spanish
French
German
Hindi
Chinese
Never Write More Than Two Pages On
David Ogilvy
Never Write More Than Two Pages On Any Subject.
Views: 16
Topic
Writing
Two
Pages
More From David Ogilvy
It Takes Uncommon Guts To Stick To One Style In The Face Of All The Pressures To 'come Up With Something New' Every Six Months. It Is Tragically Easy To Be Stampeded Into Change. But Golden Rewards Await The Advertiser Who Has The Brains To Create A Coherent Image, And The Stability To Stick With It Over A Long Period.
Long
Brain
Style
If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don't Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.
Business
Agency
Worry
I Was Doing A Campaign Once For A Manufacturer, And I Couldn't Think Of An Ideas, And I Was Kind Of Desperate About It. The Night Before I Had To Show Something To My Client I Had A Dream, An Interesting Dream. I Woke Up And For Once In My Life I Wrote It Down And Went Back To Sleep Next Morning I Went To The Office And Had That Dream Out Into A Tv Commercial Which Is Still Running Thirty Years After And Which Has Made That Particular Product The Leader In Its Field.
Running
Dream
Morning
It Takes A Big Idea To Attract The Attention Of Consumers And Get Them To Buy Your Product. Unless Your Advertising Contains A Big Idea, It Will Pass Like A Ship In The Night. I Doubt If More Than One Campaign In A Hundred Contains A Big Idea.
Night
Ideas
Doubt
The Pursuit Of Excellence Is Less Profitable Than The Pursuit Of Bigness, But It Can Be More Satisfying.
Perfection
Excellence
Planning
Ads Place 3
Ads Place 2
Trending Author
Glenn Frey
Pierre Corneille
John Milton
Carmelo Anthony
Walter Murch
Bindi Irwin
Category
Information
Ads Place 4
Ads Place 5