Entitlement Is The Opposite Of Enchantment.

You Have To Start With The Basic Premise That You Need To Know What Your Competition Is Doing.

Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.

Writing Is The Starting Point From Which All Goodness (and Crappiness) Flows.

Just Do What's Right For The Customer, And You'll Be Okay.

Looking Back On My Own Career, I've Come To The Conclusion That Too Much Money Is Worse Than Too Little.