Just Do What's Right For The Customer,

Everyone Is Passionate About Something. It's Your Job To Find Out What It Is.

At The End Of The Day In Business, It's Not About Peer Review And Getting Into A Scientific Journal. You Either Increase Sales, Or Not.

Arguably, In Business Books, I Don't Think There's Much That Has Never Been Said Before.

Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.