Without Having A Goal It's Difficult To

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Don't Be Afraid Of Silly Ideas.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

I Wish Means: Would It Be Nice If.. I Want Means: If I Want It Enough I Will Get It.

If You Can't Solve A Problem, It's Because You're Playing By The Rules