Who Has The Data Has The Power.

I Think Microsoft Will Have To Change. I Think That The Business Of Microsoft, The Company Of Microsoft, Is Going To Continue To Succeed. But I Think The Business Model Of Microsoft Is Going To Have To Change.

The Biggest Mistake We See Companies Make When They First Hit Twitter Is To Think About It As A Channel To Push Out Information.

Create More Value Than You Capture.

We're Entering A New World In Which Data May Be More Important Than Software.

When You Have To Prove The Value Of Your Ideas By Persuading Other People To Pay For Them, It Clears Out An Awful Lot Of Woolly Thinking.