We Need To Reengineer Companies To Focus

Customers Don't Care How Much Time Something Takes To Build. They Care Only If It Serves Their Needs.

Learning To See Waste And Systematically Eliminate It Has Allowed Lean Companies Such As Toyota To Dominate Entire Industries. Lean Thinking Defines Value As 'providing Benefit To The Customer'; Anything Else Is Waste.

Nowadays People Talk About Paypal's Founders As Prescient Geniuses Who Would Inevitably Change The World. It Was, However, Not So Obvious That Paypal Would Taste Its First Major Success By Helping People Sell Beanie Babies On Ebay. But They Had A Vision, A Hope, And The Perseverance To Try Multiple Iterations Until They Got It Right.

Lean Thinking Defines Value As Providing Benefit To The Customer; Anything Else Is Waste.

If You Can’t Out Iterate Someone Who Is Trying To Copy You, You’re Toast Anyway.