We Are All Robots When Uncritically Involved

My Main Theme Is The Extension Of The Nervous System In The Electric Age, And Thus, The Complete Break With Five Thousand Years Of Mechanical Technology. This I State Over And Over Again. I Do Not Say Whether It Is A Good Or Bad Thing. To Do So Would Be Meaningless And Arrogant.

Advertising Is The Greatest Art Form Of The 20th Century.

The Business Of Art Is No Longer The Communication Of Thoughts Or Feelings Which Are To Be Conceptually Ordered, But A Direct Participation In An Experience. The Whole Tendency Of Modern Communication...is Towards Participation In A Process, Rather Than Apprehension Of Concepts.

We Go Forward Looking In The Rearview Mirror.

By Phonemic Trans-formation Into Visual Terms, The Alphabet Became A Universal, Abstract, Static Container Of Meaningless Sounds.