Vanity Metrics Are The Numbers You Want

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

The Mistake Isn't Releasing Something Bad. The Mistake Is To Launch It And Get Pr People Involved. You Don't Want People To Start Amping Up Expectations For An Early Version Of Your Product. The Best Entrepreneurship Happens In Low-stakes Environments Where No One Is Paying Attention, Like Mark Zuckerberg's Dorm Room At Harvard.

If You Can’t Out Iterate Someone Who Is Trying To Copy You, You’re Toast Anyway.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

Start-ups Make So Many Mistakes That The Challenge To Identify The Root Cause Of A Failure Is Tough. But Believing In Your Own Plan Is Probably The Worst.