Thinking Is Difficult And Sometimes Unpleasant.

In A World Where Everyone Is Behaving Honestly, Any Dishonesty Constitutes A Big Infraction. But, In A World Where Many People Are Behaving Dishonestly, And The News Is Filled With Stories Of Their Infractions, Even Big Infractions Can Feel Small To The Perpetrator.

When It Comes To The Mental World, When We Design Things Like Health Care And Retirement And Stock Markets, We Somehow Forget The Idea That We Are Limited. I Think That If We Understood Our Cognitive Limitations In The Same Way That We Understand Our Physical Limitations … We Could Design A Better World.

Why Would You Take Money Out Of Your Paycheck At The Beginning Of The Month When You Don't Know How Much Money You'll Need?

When Parents Have College Savings Accounts For Their Kids, Their Kids Show Higher Social And Cognitive Performance.

Even The Most Analytical Thinkers Are Predictably Irrational; The Really Smart Ones Acknowledge And Address Their Irrationalities.