The Percept Takes Priority Of The Concept.

... Their Power To See Environments As They Really Are.

There Are Many People For Whom 'thinking' Necessarily Means Identifying With Existing Trends.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

Except For Light, All Other Media Come In Pairs, With One Acting As The "content" Of The Other, Obscuring The Operation Of Both.

Obsolescence Never Meant The End Of Anything, It's Just The Beginning.