The Percept Takes Priority Of The Concept.

It Is Possible To Deal With The Entire Environment As A Work Of Art.

In Jesus Christ, There Is No Distance Or Separation Between The Medium And The Message: It Is The One Case Where We Can Say That The Medium And The Message Are Fully One And The Same.

The More The Data Banks Record About Each One Of Us, The Less We Exist.

When Things Come At You Very Fast, Naturally You Lose Touch With Yourself.

Any Ad Consciously Attended To Is Comical. Ads Are Not Meant For Conscious Consumption. They Are Intended As Subliminal Pills For The Subconsious In Order To Exercise An Hypnotic Spell, Especially On Sociologists.