The One Path That Never Works Is

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

If You Want To Dig A Big Hole, You Need To Stay In One Place.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.