The Enemy Of Creativity Is Fear.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!