Mess With Nature And It Will Mess

It's Frustrating Sometimes To See The Mismatch In Resources Between The Pointless And The Urgent, Isn't It. Like The Gap Between The Vast Resources Poured Into Military Technological Research To Make War More Sophisticated, And The Trickle That Goes Into Developing Techniques That Might Prevent War Instead.

Running A Company On Market Research Is Like Driving While Looking In The Rear View Mirror.

If You Pretend That Business Is Beyond Morality, That's The Kind Of Morality You Get.

I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.

I Don't Want Our Success To Be Measured Only By Financial Yardsticks, Or By Our Distribution Or Number Of Shops. What I Want To Be Celebrated For - And It's Going To Be Tough In A Business Environment - Is How Good We Are To Our Employees And How We Benefit Our Community. It's A Different Bottom Line.