Leaders Do Stuff That Matters.

The Top Athletes Are Consummate Pros Who Work Obsessively At Their Craft. Approach Yours The Same Way.

The Dominant Culture In Most Big Companies Demands Punishment For A Mistake, No Matter How Useful, Small, Invisible.

Gandhi And Mandela And Churchill And Jfk And Reagan And Thatcher And Sarkozy And Franklin And Washington Set The Tone To An Incredible Degree-their "personal Style" Was Their "brand." ("it" Starts With Personal Style Of The Tip-top Leadership Team. Sorry To Be Politically Insensitive, But Who Would Give A Hoot About Tibet If It Weren't For The Look And Style Of The Dalai Lama?) Boss At Any Level: You're Either On The "it" Boat-or Not.

How Do You Humiliate And Demean Someone And Then Expect Him Or Her To Care About Product Quality.

If You're A Leader, Your Whole Reason For Living Is To Help Human Beings Develop - To Really Develop People And Make Work A Place That's Energetic And Exciting And A Growth Opportunity, Whether You're Running A Housekeeping Department Or Google. I Mean, This Is Not Rocket Science.