It Doesn't Matter If You Call It

When Steve Jobs And Steve Wozniak Created Apple Computer In A Garage In Palo Alto, It Heralded The Beginning Of The Pc Revolution That Ultimately Dealt A Death-blow To Dozens Of Older Companies.

Lean Thinking Defines Value As Providing Benefit To The Customer; Anything Else Is Waste.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

The Minimum Viable Product Is That Version Of A New Product Which Allows A Team To Collect The Maximum Amount Of Validated Learning About Customers With The Least Effort.

If You Cannot Fail, You Cannot Learn.