If You're Not Remarkable, You're Invisible.

Those In Pursuit Of Why Are Inspired To Do What Is Right. Those In Pursuit Of What Are Driven To Do What Is Easy.

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

The Single Best Machine To Measure Trust Is A Human Being. We Haven't Figured Out A Metric That Works Better Than Our Own Sort Of, Like, 'there's Something Fishy About You.'

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

If You Want To Be A Great Leader, Remember To Treat All People With Respect At All Times. For One, Because You Never Know When You'll Need Their Help. And Two, Because It's A Sign You Respect People, Which All Great Leaders Do.