If You Can’t Be Brilliant, At Least

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.