If We Do Not Know Who The

Entrepreneurs Can't Forecast Accurately, Because They Are Trying Something Fundamentally New. So They Will Often Be Laughably Behind Plan - And On The Brink Of Success.

The Only Way To Win Is To Learn Faster Than Anyone Else.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

Sustainable Growth Is Characterized By One Simple Rule: New Customers Come From The Actions Of Past Customers.

The Hardest Part Is The Grueling Work Of Constantly Being Wrong.