I Have Learnt More From My Failures

Explore This Next Great Frontier Where The Boundaries Between Work And Higher Purpose Are Merging Into One, Where Doing Good Really Is Good For Business.

In The Same Way That I Tend To Make Up My Mind About People Within Thirty Seconds Of Meeting Them, I Also Make Up My Mind About Whether A Business Proposal Excites Me Within About Thirty Seconds Of Looking At It. I Rely Far More On Gut Instinct Than Researching Huge Amounts Of Statistics.

Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.

Global Warming Is Another Big Area That We Need To Get On Top Of. And Diseases In Africa, Which We're Also Working On And Seeing If We Can Make A Difference On. And There Are Lots Of Issues That Governments Seem To Be Blind About.

Right Now I'm Just Delighted To Be Alive And To Have Had A Nice Long Bath.