Good Leaders Are Scarce; So I'm Following

Thousands Of Salespeople Are Pounding The Pavements Today, Tired, Discouraged And Underpaid. Why? Because They Are Always Thinking Only Of What They Want. They Don't Realize That Neither You Nor I Want To Buy Anything. If We Did, We Would Go Out And Buy It. But Both Of Us Are Eternally Interested In Solving Our Problems. And If Salespeople Can Show Us How Their Services Or Merchandise Will Help Us Solve Our Problems, They Won't Need To Sell Us. We'll Buy. And Customers Like To Feel That They Are Buying - Not Being Sold.

Check Up Each Week On The Progress You Are Making. Ask Yourself What Mistakes You Have Made, What Improvement, What Lessons You Have Learned For The Future.

Be Honest, Look For Areas Where You Can Admit Error And Say So. Apologize For Your Mistakes. It Will Help Disarm Your Opponents And Reduce Defensiveness.

When Theodore Roosevelt Was In The White House, He Confessed That If He Could Be Right 75 Percent Of The Time, He Would Reach The Highest Measure Of His Expectation. . . . If That Was The Highest Rating That One Of The Most Distinguished Men Of The Twentieth Century Could Hope To Obtain, What About You And Me?

Instead Of Condemning People, Let's Try To Understand Them. Let's Try To Figure Out Why They Do What They Do. That's A Lot More Profitable And Intriguing Than Criticism; And It Breeds Sympathy, Tolerance And Kindness.