Discipline Is Consistency Of Action.

Bad Decisions Made With Good Intentions, Are Still Bad Decisions.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable. A Visionary Company Doesn't Simply Balance Between Preserving A Tightly Held Core Ideology And Stimulating Vigorous Change And Movement; It Does Both To An Extreme.

I See The Baldrige Process As A Powerful Set Of Mechanisms For Disciplined People Engaged In Disciplined Thought And Taking Disciplined Action To Create Great Organizations That Produce Exceptional Results.

Focusing Solely On What You Can Potentially Do Better Than Any Other Organization Is The Only Path To Greatness.

...the Question, Why Try For Greatness? Would Seem Almost Tautological. If You're Doing Something You Care That Much About, And You Believe In Its Purpose Deeply Enough, Then It Is Impossible To Imagine Not Trying To Make It Great. It's Just A Given.