Different Is Better When It Is More

Pacifists Become Militants. Freedom Fighters Become Tyrants. Blessings Become Curses. Help Becomes Hindrance. More Becomes Less.

The Least-crowded Channel For Meeting High Profile Bloggers Is In Person. Email Is The Most Difficult, The Most Crowded... I'm A Top 1,000 Blogger, Not A Top 100 Blogger, And I Get Hundreds Of Pitches By Email Every Week. Most Of Them I Don't Even See Because My Assistant Declines Them.

Emphasize Strengths, Don't Fix Weaknesses.

It's Not Enough To Have The Right Answers. You Have To Have The Right Questions.

I Always Point People To The Article '1,000 True Fans' By Kevin Kelly. If You Choose Your Thousand Ideal Customers Or Readers Properly And Find The Single Author Blog That Targets That Audience, You Never Have To Do Any More Marketing. You're Done. That Is A Lesson That Very Few Product Developers And Marketers Have Learned, And It's Unfortunate.