Competence Is No Longer Scarce.

It's Clearly More Fun To Make The Rules Than To Follow Them.

Big Ideas Are Little Ideas That No-one Killed Too Soon.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

Nobody Says, 'yeah, I'd Like To Set Myself Up For Some Serious Criticism!' And Yet, The Only Way To Be Remarkable Is To Do Just That.