Be Big, Fast And Flexible.

But It May Be One Of Our Best Markets In The Long Term Because When The Japanese Society Embraces A Brand It Is A Very Deep Connection, So We're Willing To Make That Investment Knowing That It's Not The Quick Route To Success That Might Be In Other Countries.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.

Don’t Get Distracted By The Shiny Object [and If A Crisis Comes], Execute On The Fundamentals.

Fibre Optic Is Becoming Like Electricity. If You Look At How Electricity Spread Around The Globe 100 Years Ago, That's What's Happening Now.

Companies Rarely Die From Moving Too Fast, And They Frequently Die From Moving Too Slowly.