Are Your Customers Saying Wow?

The Number One Premise Of Business Is That It Need Not Be Boring Or Dull. It Ought To Be Fun. If It's Not Fun, You're Wasting Your Life.

An Ability To Embrace New Ideas, Routinely Challenge Old Ones, And Live With Paradox Will Be The Effective Leader's Premier Trait.

The New Idea Either Finds A Champion Or It Dies. No Ordinary Involvement With A New Idea Provides The Energy Required To Cope With The Indifference And Resistance That Change Provokes.

The Race Will Go To The Curious, The Slightly Mad, And Those With An Un-satiated Passion For Learning And Dare-deviltry.

Excellence Comes From Human Beings Doing Things Of Value That Customers Find Memorable.