A Solid Process Lays The Foundation For

Every Startup Has A Chance To Change The World, By Bringing Not Just A New Product, But An Entirely New Institution Into Existence.

What Differentiates The Success Stories From The Failures Is That The Successful Entrepreneurs Had The Foresight, The Ability, And The Tools To Discover Which Parts Of Their Plans Were Working Brilliantly And Which Were Misguided, And Adapt Their Strategies Accordingly.

I Would Say, As An Entrepreneur Everything You Do - Every Action You Take In Product Development, In Marketing, Every Conversation You Have, Everything You Do - Is An Experiment. If You Can Conceptualize Your Work Not As Building Features, Not As Launching Campaigns, But As Running Experiments, You Can Get Radically More Done With Less Effort.

If You Cannot Fail, You Cannot Learn.

Learning To See Waste And Systematically Eliminate It Has Allowed Lean Companies Such As Toyota To Dominate Entire Industries. Lean Thinking Defines Value As 'providing Benefit To The Customer'; Anything Else Is Waste.